How marketers go about marketing a product is kind of different when it comes to marketing the service, this is because of the intangibility of the service, with products they get a physical thing to show for their money. This is not the case when customers receive a service as such; marketers need ways of marketing the services they provide. Marketer are expected to treat the service as if it is a product they are selling, this way there will be no doubt that the services will be used by potential customers, another advice is to offer incentives, this means that marketers should have a system in place where when customers come in and use the services they have to offer they get a physical reward for doing so, an example of this would be a hair dressing shop reward people with some hair care products whenever they come in and get their hair done.
Other ways of marketing services, is by forming a great customer relationship with customers, this create a bond that they will not want to break, because of this special bond the customer will become so loyal that they use the services provided on a regular basis, ways of building the bond include calling the customer direct to get feedback of how the service was for them, marketer can also call the customers directly when there is sales and promotion on for the product. In addition to those thing to market a product effectively the marketer should sponsor some types of events that relates to the services they provide this way people attending the event can be made aware of the service they provide, an example of diploma of graphic design Sydney, at that pageant, there will be constant mention that the company is a sponsor and details of the services they provide will be announced on a regular basis for people to become familiar with it.
There should also be a well informative advertising about the services that are offered by the company. A part of marketing a product is advertising it, this way a lot of people, the service should not be advertised in just one medium, there should be a combination of Medias; there should be a television ad, a radio ad, internet ad as well as newspaper ads. The four ps should be taken into consideration when marketing a service these ps should then be carefully analyze so that they fit the marketing need of the service. The first p is the people, they people involved in the use of the service is extremely important as what they have to say about the service is very influential and can either make or break the service being provide, the other P is the place, the location of the company that provides the service plays a vital role, not everyone would want to venture into places that are not deemed fit for business, as such the business should be in one that is safe and that people can commute well. The other P is the promotion, once the service is well promoted, people will become curious and want to try the service, the final P is the price, and people will only invest in something if they are getting their monies worth.